AMSOIL INC. Acquires Benz Oil, Expanding AMSOIL Industrial Business Unit

May 8, 2023

Superior, WI — Two Wisconsin-based, family-owned companies are joining forces. AMSOIL INC., a global leader in synthetic lubricant technology, has acquired Milwaukee-based Benz Oil. Founded in 1898, Benz specializes in the development, manufacture and supply of industrial and metalworking fluids. Benz Oil will become part of AMSOIL and the AMSOIL Industrial business unit.


“Bringing the Benz team and facilities onboard as part of AMSOIL Industrial immediately boosts our capabilities and expertise with industrial fluids,” said AMSOIL Chairman & CEO Alan Amatuzio. “This acquisition makes AMSOIL Industrial the premier choice for companies that want to maximize the efficiency and reliability of their operations. Our solutions, expertise and passion make AMSOIL an indispensable partner.”


The AMSOIL Industrial product portfolio includes turbine oil, hydraulic oil, gear oil, compressor oil, stationary engine oil, grease, coolant and flushing and cleaning products. Now, cutting and grinding metalworking fluid, process fluid, heat-transfer fluid and other specialty fluids are added to that list.


“The most exciting thing about this acquisition is how similar our companies are in our approach to business,” said AMSOIL VP, Industrial Dave Meyer. “We both place high value on our people and our customers. AMSOIL Industrial is very focused on a consultative approach to selling and providing value outside the transaction, and Benz operates the same way.”


AMSOIL Industrial and Benz Oil both feature strong teams with rich industry experience. “Benz has a very talented team already in place, and they will play a critical role in driving growth for AMSOIL Industrial and setting us further apart from the competition,” said Meyer.


The Benz facilities in Milwaukee will be rebranded as AMSOIL. Sales, laboratory operations, production and distribution will continue on site.


“As the third-generation leader of a family-owned company with a strong legacy, it was important for us to find new ownership that would seamlessly embrace our values and preserve the core of what we have built over the past 125 years”, said Benz Oil CEO Dixon Benz II. “I truly believe that AMSOIL, another family-owned, Wisconsin company, with a highly capable team, will embrace the values of our organization and accelerate its trajectory. It’s exciting to know that AMSOIL embraces our foundation and is committed to growing the company in meaningful ways. This is a tremendous opportunity for our customers and employees.”




AMSOIL specializes in developing synthetic lubricants that offer innovative answers to the greatest challenges vehicles and equipment present. The extraordinary performance of AMSOIL synthetic lubricants in a range of markets – automotive, powersports, industrial, racing and more – has made our influence in the industry unmistakable and our brand highly respected. Our commitment to innovation has resulted in legions of brand-loyal customers.


AMSOIL founder and industry pioneer Al Amatuzio built his company on the same principles that defined his career as a jet fighter squadron commander – excellence, integrity and strong leadership. In 1972, the breakthrough came. AMSOIL 10W-40 Synthetic Motor Oil, the result of years of research and inspired by aerospace technology, became the first synthetic motor oil in the world to meet American Petroleum Institute service requirements. It outperformed conventional oils on all counts, signaling a new age in lubrication science. Today, virtually every other motor oil manufacturer has recognized the superiority of synthetic lubricants and followed the AMSOIL lead with introductions of synthetic motor oils of their own. Accept no substitutes – AMSOIL is The First in Synthetics.®


About Benz Oil

Founded in 1898, Benz Oil is a leading industrial lubricants manufacturer and supplier that specializes in supporting manufacturers with custom lubrication technology. The rapid rate of technological change throughout the past century has taught us how to adapt, and our team of industry experts has formed a deep understanding of how carefully formulated products – along with the right people – can meet the challenges of a global industrial market.

With one of the largest on-site raw-materials storage facilities in the Midwest, an innovative oil analysis laboratory and unmatched technical resources, Benz Oil has the capabilities to take a product from a customer need, through the R&D process, into production and to the customer, providing unparalleled value. This process and commitment to our customers has allowed us to excel as a product developer and manufacturer. We pride ourselves on consistently meeting the evolving needs of manufacturers, and helping our customers move the needle.